The In-Cider Insight on Cider

Dear Client:There has been a resurgence in cider sales this year, and Nielsen's Danny Brager took us through the numbers yesterday in San Diego. Did you know…..-Cider's share of beer/fmb/cider today, for both off and on-premise scanned accounts is 1.6% in dollars. -Rose was a huge share contributor to cider's growth this year.-If cider's share increased by one point, cider sales would increase 62%, (almost $800 million more than today). -Cider is 10 times bigger than it was ten years