The Craft Hits Keep Hitting in Latest Scans

Dear Client:    Yesterday, CBD brought you some topline trends from the latest Circana craft data (through 2/25). Now we’ll dig a little deeper to the brand level.  Cliff's Notes: The strong IPA franchise hits keep hitting in Circana scans, and still have a lot of tailwinds in convenience. But some large craft lagers (or lager-adjacent) brands are pulling too.   A smattering of observations from the latest data follows.  TROPIC FORCE ALREADY A TOP 30 CRAFT IN CONVENIENCE. In fact, at