The Coffecation of Beer

August 31, 2011The Coffecation of BeerDear Client:We're not talking stouts. We promised you insights on the possibly oldest American-styled hefeweizen brand, 1986-born Widmer Hef, from the always-articulate Andy Thomas. He delivered. Andy's lens is a well-traveled one, having spent time at not only Heineken but also parallel industries like Kraft Foods, owners of Maxwell House. As such, he points out that coffee has gone through maturation periods along a trajectory we may be experiencing in our industry now. Twenty years