The Case of the $6.99 Six Pack

April 20, 2011 The Case of the $6.99 Six Pack We were tipped off to a particularly heinous discount yesterday: Vons selling Stone sixers for $6.99 (with club card-reg. $11.49) until June 28. The brewer, of course, doesn't discount like that, and we're told the distributor was floored. It's a prime example of craft increasingly becoming a "loss leader," taking the hit on pricing as retailers seek to generate traffic into the beer category, or just bring people in the