The Case for Cider: What Does the Data Say?

Dear Client: On Friday, we brought you some of our initial takeaways from last week’s CiderCon in Chicago. One prominent theme was that cider still has bigger and better days ahead of it. Of course, one would expect such optimism at an event surrounding cider. But is the belief warranted? What does the data say?  DIDN'T CIDER ALREADY HAVE ITS MOMENT? Some longtime industry followers might be wondering, "didn’t cider already have its moment not too long ago?"  You wouldn’t