The Business of Beer Tourism

Dear Client:Here's an interesting little factoid from the Brewers Association: "More than 7% of craft sales (by volume) now happen at the source - the brewery," says the BA's program director Julia Herz. (For those wondering: That includes both taproom draft AND package sales at the source.)BREWERY VISITS DRIVING ON-SITE SALES? How did that come to be? Well, it can be explained in part by beer tourism. When people take a grand tour of a brewery's facility they gotta try