The Bruery Model

Dear Client: Atop the wishlist of craft beer aficionados and distributors across the nation is a small, winery-like brewery in Placentia ("Placen-sha"), California. In fact, The Bruery founder/CEO Patrick Rue says a full 60% of their beer currently goes straight into either California wine barrels or those from Heaven Hill (rye, wheat whiskey and bourbon), where the beer will stay for 6 months to 3 years, depending on the brew. "We're a little concerned about earthquakes; beer spoilage. Or our