The Brands Stacking Dollars in Latest IRI

Dear Client:  Despite a 4.5% drop in dollar growth in the latest four weeks (due to the lapping of last year’s pantry loading comps), craft is still hanging on to mid-single-digit dollar growth YTD (+6.4%) in IRI multi-outlet and convenience scans to April 18. All in, the craft segment (as defined by IRI) has generated about $1.43 billion in sales YTD in IRI’s MULC, which is about $86 million more dollars than the segment had this time last year. Which