Dear Client: For the “spiked” version of a top 10 sparkling water brand, slow and steady wins the race. That was the apparent theme during our recent check in with Zeke Durantini, VP of sales for Spindrift Spiked and DSD, on Beernet Radio. Readers may know him as a New Belgium vet; he’s also spent time helping lead sales at Allagash and Flying Embers. Now that he’s led the charge for Spindrift Spiked over the last two years, we asked
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE