The Big Guys on Craft; Plus, a Better Role for Flagships?

February 27The Big Guys on Craft; Plus, a Better Role for Flagships?Dear Client: The category is learning from craft. At last week's Beer Summit, leaders from Heineken USA and A-B talked about what they've taken away from their smaller counterparts' operations. Heineken USA's managing director Dolf van den Brink believes the segment has helped the image of the entire category. "It's helping in decommoditizing beer ... coming from the outside in, I was worried about Heineken on the way to