The 2% Milk of Beer is Finally Here

Dear Client: "What if 3/2 beer didn't suck? What if it was super delicious?" That's the idea behind Dad Strength, America's first dedicated low-ABV craft brewery, built around a lineup of 2.9% ABV offerings – with more on the way. You may have read about the brand earlier this year, as consumers searched for less draconian Dry January options. Or maybe you encountered it at the NBWA Convention last October, where Shark Tank investor Robert Herjavec spoke about the brand