The 15-Pack Effect

Dear Client: Maybe there's no price war per se in craft, as Jim Koch said during the Boston call earlier this week. But there is the prospect of more 15-packs, as craft becomes more mainstream. And what does that do to pricing? Take Founders. In the latest IRI, All Day IPA seems to have dropped its price significantly YTD (to 4/16) in all-channel; its price per case is down like $1.51, among the biggest cuts we see in the data.