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Tenth Talks 500,000 “Incremental” Barrels from Crispin “Counterculture”

Dear Client: MillerCoors' decision to zero-in on millennial drinkers in 2012 is apparent in all aspects of its 2012 distributor convention this week. Most of the entire first day was dedicated to Tenth and Blake in a set of bold, energetic and technology heavy presentations. "Suffice it to say, we're making significant investments in winning in craft and imports and we want you all in with us there too," said MC president Tom Long. Tom Cardella introduced the newest addition

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