Dear Client:Tenth and Blake chief Tom Cardella had three main asks of his distributor audience at their conference in Vegas earlier this week: "Expand packages per account for Blue Moon Brewing Company. Execute Shandymonium 2.0. And help us get 15% distribution on Crispin." He set the stage emphasizing their steamroller brands: MillerCoors' craft portfolio delivers dollar growth equal to the next five biggest craft brewers combined. Tenth brands represent 23% of craft's volume growth YTD in Nielsen all-channel. "I am
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