Tenth and Blake’s Bets for the Craft Market

Dear Client:Tenth and Blake chief Pete Marino shared their battle strategy for winning in craft at our Beer Summit a couple of weeks ago.While some might dismiss this as PR, we find it interesting as a potential map to their future direction, both with existing brands and potential acquisitions."We have five requirements that we see at Tenth and Blake that we think people need to consider to win in craft long term," said Pete. Here they are:REQUIREMENT ONE: CARVE YOUR