January 24, 2012 Tenth and Blake in 2012Dear Client: We first introduced you to Tenth and Blake's Project Apollo and The Brewprint last August. And almost a half-year later, those distributor and retailer-facing initiatives are crystallizing, with more details to be announced at MillerCoors' national distributor conference in March.To recap: Apollo is a project with some of Tenth's hand-selected distributors. The goal is to provide a framework for their so-called Distributor Beer Merchants to enhance selling, marketing and merchandizing of
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