Beer Business Daily – beer industry news and numbers

Tasting Rooms Seem to Accelerate Brewers’ Overall Sales

Dear Client:We know that tasting room sales tend to be great for brewer margins, and that such "own premises" are on the rise: More than 9% of Brewers Association-defined craft sales occurred at the brewery last year -- up from 7% the year before.But do breweries with tasting rooms tend to have better growth trends in the general trade as well?Indeed, BA economist Bart Watson reported yesterday on the BA website after crunching some numbers. In fact, the relative growth

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