Taprooms: The New “Epicenter of Brand Building”

Dear Client:A couple brewers sitting on our Summit's taproom panel Sunday said their thriving businesses are largely owed to direct sales onsite.Sam Hendler, co-founder of Massachusetts' Jack's Abby Craft Lagers, said "we did about 35,000 barrels this year and we wouldn't be near that without a taproom." A little over a third of the company's overall revenue comes from direct sales onsite, said Sam.Chris Cramer, CEO & co-founder of Karl Strauss Brewing in San Diego, said their brewpubs "enabled" them