Taprooms Need “A Little Bit More” Than Beer Nowadays

Dear Client:  “There used to be a time when you could just open a brewery and say ‘we got beer,’” East Brother Beer Co. co-owner Rob Lightner recently told the San Francisco Chronicle. “As the industry matures, people want a little bit more.” The comment aligns fittingly with the Brewers Association’s latest taproom report, which shows that while draft beer sales are still king in taprooms, the offerings around it have helped to drive growth as of late. Indeed, according