Taprooms & Brewpubs Now Account for 9% of All Bar Traffic, Says MillerCoors

Dear Client:One of the biggest questions in the industry right now is just how big the taproom/brewpub biz has become. Just about everybody wants to know how many barrels are flowing through these outposts and how much traffic they are stealing from the on-premise.Well, now we have another benchmark thanks to a recent post on MillerCoors' Behind the Beer blog.The post estimates that direct sales accounted for about 2.8 million barrels in 2017, up from around 2.3 million barrels in