Taco Mac’s New On-Premise Pricing Reality

Dear Client: It's about time to check in with Fred Crudder, beverage director at Taco Mac, a growing craft-centric casual restaurant chain. Fred never minces words about the goings-on across his 27 units in Atlanta, Tennessee and North Carolina. Today he's particularly candid about a few hot button segment issues, like pricing. HOT TRENDS: MORE LOCAL, LESS IMPORT. AND LOTS OF ANGRY ORCHARD. But first: What's on tap? Recall from our last update [see CBD 01-22-2013 ] that each Taco