SweetWater’s “Big Kahuna” Speaks on the Company’s Crazy Growth

Dear Client:Eighteen years ago, Freddy Bensch was living in an Atlanta hotel off I-75 peddling SweetWater brews out of his van. Now the self-proclaimed "Big Kahuna" of the company is responsible for 150 employees, and will soon have the ability to brew more than a million barrels.It's been a long road for Freddy. When he first arrived on the Atlanta beer scene in 1996, "it was barren," he said. "The guys who were there were doing bland, mediocre beers. We