SweetWater Debuts 420 “Strain” Series to Mimic Cannabis Strain Aromas

Dear Client: SweetWater is launching a new line of beers in the budding terpene/hemp-themed craft space. The Atlanta-based brewery known for its 420 Extra Pale Ale flagship and namesake festival (and, you know, its nod to marijuana culture) is "pushing the envelope of brewing by marrying select hops and botanically-sourced terpenes with a proprietary hemp flavor blend," per the brewery. The resulting series will be called "420 Strain" (note, this is not a line extension of their flagship). It launches