Sweet Organic Growth

July 7, 2011 Sweet Organic Growth Dear Client: Here's a State of the Union on one of those regionally strong brands we keep hearing about: Atlanta's SweetWater. Other states want, but Georgia certainly loves its homeboys. SweetWater's 420 Pale Ale is up almost 30% on a base of 90,200 cases per IRI latest numbers, strongly driven by existing outlets. The rest of their portfolio is trucking along too. For the all-channel, YTD period ending June 12, SweetWater IPA is up