Suppliers’ To-Market Strategies

November 17, 2011 Suppliers' To-Market StrategiesDear Client: We talk often about craft selling on the strength of its thousands of individual stories. But how each craft brewer conveys that story in a new market varies not only with its particular line and feel, but also its market objective. Ninkasi has an interesting strategy. It starts with formula of icons first, questions later: "In any new marketplace, our logo is the most important thing to put out there; we have a