Suppliers Grok RTD Opportunity On-Premise

Dear Client:    While beer may have performed better than spirits on-premise in 2023, spirit-based RTDs saw their own come-up, growing volume on-premise double digits.  Indeed, RTDs grew volume 33.2% v. YA, while beer and spirits volume was down 4.6% and 6.5%, respectively, per NIQ OPM data through 12/30/23. The growth signals an opportunity for RTDs on-premise, even though they may have come-of-age during- and post-pandemic as consumers looked for easy ways to consume their favorite cocktails at home.  Several industry