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Stone Building Momentum in Mixed Packs

Dear Client: In an effort to attract new consumers to its family of IPAs and give current fans an "assortment" of its IPAs at “a great value,” Stone Brewing launched a 12-count IPA variety pack earlier this year that featured cans of its most popular IPAs: classic Stone IPA, Stone Hazy IPA, hazy double IPA "Fear. Movie. Lions," and the gluten-reduced Delicious IPA.  The pack has proven to be quite productive, according to Stone.  IPA VARIETY PACK TOPS IN VELOCITY

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