Stone Brewing Focusing on Core IPA in 30th Year

Dear Client:  2026 marks Stone Brewing’s 30th anniversary, a milestone the company plans to double down on not via the innovation the craft category has historically been known for, but with a renewed focus on its core Stone IPA brand. “The craft segment has historically emphasized innovation, but recently that hasn’t translated into growth and into churn,” Sapporo-Stone Brewing CEO Zach Keeling said on the company’s virtual annual business plan meeting last week. Instead, “Stone will focus on what consumers