Still Leading Growth in Kombucha, Jiant Finds Success With Hard Tea 2.0

Dear Client: New-ish beyond beer player Jiant made a name for itself with a line of subtle, botanical-infused hard kombuchas that have resonated with West Coast consumers. The California company says it's the fastest-growing hard kombucha brand, citing Nielsen stats, and is “on track” to be among the top five brands in the category next year. But after launching a line of hard tea last year and finding resonance with its first 19.2 oz offering this past March, its success