Square Mile, CBA’s New Cider Brand

Dear Client:Early next month, Craft Brew Alliance will launch Square Mile Cider Company and its first two hard ciders as part of a regional test comprised of 14 select wholesalers in Washington, Oregon, and California. It's the second completely new brand launch for CBA. Inaugural brands The Original and Spur & Vine will come in 22 oz. bottles and 1/6 bbls and start shipping in early May. Their recommended PTC is $6.99 for 22 oz. bottles, "right in that competitive