Dear Client: Continued from Monday: More from BevMo!'s Brian Bowden on craft pricing, the beer buyer's basket, and upside for the segment. ON CRAFT PRICING. "We look at [pricing] brand by brand; we do have margin targets we strive to hit as a whole," says Brian. Price could depending on anything from competitive issues to the regionality of a SKU. He confirms that, considering what's coming online and the cost of goods, pricing in general is on an upcurve. WINE-CRAFT
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