Some Blue Point East Coast Markets Up Triple Digits

Dear Client: Yesterday we promised you more on Blue Point regional trends. Chief Mark Hegedus described how they dug in after acquiring the brand. They met with wholesalers in key markets after the deal, and talked to them about their needs and what worked, and "what'd they like to see us do." Then they put together plans. The result, says Mark: Core markets have been strong. "Our business is up in New York; [it] had been slightly off the past