Some A-B Craft Sees Big Volume Swings in Latest Scans; Pricing a Factor?

Dear Client:    The latest batch of Circana scans don’t show a whole lot of positive momentum for craft in the four weeks to October 8. The segment, itself, saw its latest four-week trends – down 2.5% in dollars and down 5.4% in volume, per Circana’s multi-outlet and convenience channel – fall behind its YTD trends and 12-week trends. And the majority of the top 30 craft brands followed suit, posting tamer trends in the latest four-week frame than what they’ve