Soft Scans Roll On for Craft

Dear Client: Latest Circana data is in for the period ending April 21, and there's not a whole lot to write home about for craft. Craft dollars are down 1.9% YTD in Circana multi-outlet and convenience scans, while volume is down 3.4%; and latest four-week trends, like the entire beer category, are worse. Indeed, total beer, which is down 0.3% YTD in multi-outlet and convenience (MULC) dollars and down 2.2% in volume, saw those trends worsen to -0.8% and -2.9%,