Sneaky (and Not so) Opportunities for Craft

Dear Client:Yes, craft has slowed to single-digit growth, because it's hard to grow off a bigger base, and obviously that's what's happening as craft has matured.But Nielsen's SVP of Beverage Alcohol Practice, Danny Brager, outlined the bull case for craft at yesterday's Power Hour presentation. "I do still want to remind everyone, in the off-premise (about 245,000 locations) ... craft is still growing ahead of the total beer category -- and the total store, if you look at everything else