Sizing Up and Breaking Down the Non-Alc Category

Dear Client: NielsenIQ put non-alc beer, wine and spirits in the spotlight for a recent deep dive, detailing the growth and size of the category, as well as the channels, brands and demographics behind the buzzing space. SIZING UP NON-ALC. It is indeed a category on the rise, with sales up 20.6% in the latest 52 weeks of NielsenIQ data to August 20; and sales over that frame, which total to $395.2 million, are more than double where they were