Single-Serves an Area of Opportunity for Craft

Dear Client:  Single-serves’ share of off-premise beer dollars is back on the rise this year and growing in nearly all beer segments, including craft, according to the latest monthly update from Bump Williams Consulting. Indeed, after hitting 9.6 share of craft dollars in 2018, single-serves’ share went on a steady descent over the past two years, as bomber bottles and 750ml bottles fell out of favor, falling to 9.3 points in 2019 and 8.2 points in 2020. But this year,