SIG: Craft to Reach 12 Share, But it’s Slipping from the Segment’s Biggest Playe

Dear Client: "There's a lot of doomsday prognostication due to the Mayan Calendar set to expire at the end of year," said SymphonyIRI's Dan Wandel during today's Power Hour call with the BA. But Dan has a wholly different prediction for 12/12/12: He believes the craft segment "can and likely will be able to achieve a 12 share of total [supers] dollar sales by December of 2012," he said. "Barring the end of the world." You'll notice, if you haven't