Sierra’s Leaders on the 30K Foot Drivers

Dear Client:  Last week we covered top craft player Sierra Nevada’s virtual wholesaler meeting. This week we got a quick deep dive with Sierra leaders Pryce Greenow, CEO, and Ellie Preslar, CCO.  We wanted to know: How did wholesalers receive their presentation on Sierra’s results so far, and plans for the future? Ellie said early feedback has been “really positive,” with wholesalers praising the “focus” of their plans. Wholesalers also recognized Sierra’s commitment to beer, and craft, she said.  Beyond