Sierra’s Joe Whitney on Being Legacy Craft in a Sea of Seltzers

Dear Client: Sierra Nevada CCO Joe Whitney told CBD they finished 2020 up about 6% in depletions, to more than 1.1 million barrels, and are trending similarly in the first month of January. That's a pretty incredible showing for a craft producer that lost vast amounts of volume in the on-premise, in one of the hardest-hit states for COVID closures. Still, January 2021 will be tough for any supplier -- we'll lose two selling days, and the Super Bowl comp