Sierra’s Beyond Beer Plays: Driving Strainge Beast, Plus, Hop Splash Going National

Dear Client:  Yesterday we ran down some general Sierra Nevada trends with new VP of sales Ellie Preslar and CCO Joe Whitney [in case you missed it, see CBD 03-14-2022]. The longstanding California craft brewer is up low single digits so far this year, partly on the strength of the Little Things portfolio, as well as their revamped seasonal lineup. But make no mistake: The company is evolving more toward beyond beer than ever before.  “There’s this great convergence of