Sierra Q1 “Front Loaded” With Big Plays like Distilled Hop IPA, Chain Focus

Dear Client: Q1 is critical for Sierra's success next year. As East sales director Tommy Gannon put it, they're "front loaded" for next year. "We need your marketing support in Q1," Tommy beseeched a sea of distributors at their first national distributor meeting today in Asheville, home of their stately new brewery. "We need to go all in in Q1." They want a +30% start. Indeed, much of their "newness" debuts early in the year, including two big new brand