Sierra Part II: Oh How the Market Has Changed

Dear Client:Friday we brought you an update on Sierra Nevada's 2017, including trends, their top innovation bets for 2018 and their search for an ad agency. Today, more on: SALES TEAM CHANGES. Nick Lundquist has been Sierra Nevada's VP of sales as of last April. He's the reason Sierra must return to growth. Chief commercial officer Joe Whitney explains: "Dear Nick came in clean cut." But now, "he's been growing a beard, and refuses to shave until we get back