Sierra Pale Ale Could Grow Next Year

Dear Client:Next year might be the one that sees Sierra Pale Ale get back to growth.You may have noticed that the iconic pale ale, still fawned over by some of the other industry's it-guys (from the founders of Russian River to Rhinegeist), has had a rough go of the year. Sierra Pale Ale is down low-single digits in IRI.But the plan next year is to "shore up the core," says Sierra sales chief Joe Whitney. That means helping some potential