Sierra Nevada: Now’s the Time to “Pedal Like Hell”

Dear Client:  Sierra Nevada has weathered the "s"-storm that is 2020 better than most. That’s not to say the California brewer hasn’t taken their licks, heck, their on-premise business was down 80% in May, and down 60% in June, Sierra’s chief commercial officer Joe Whitney told us earlier this summer [see BBD 06-22-2020]. Yet despite those dramatic fall offs, Joe was optimistic that they could still pull out a solid growth year thanks to their business booming in the off-premise.