Sierra Nevada Names Pryce Greenow as New CEO

Dear Client:    After about a six-month search, Sierra Nevada has found its new leader. The California-based craft brewer has just announced Pryce Greenow as its new president and CEO.  Pryce, who officially joins the company later this month, will take over the CEO title from Jeff White, who retired last summer, and relieves founder Ken Grossman of his interim CEO responsibility [see CBD 06-06-2024].  Pryce comes to the company with nearly two decades of beverage industry experience. He got his