Sierra Nevada Gaining Share But “Beer Alone Will Not be Enough” for Tomorrow

Dear Client:   In comments surrounding their recent national distributor meeting, Sierra Nevada CEO Jeff White addressed the Pale Ale brewer's approach to the future.  "The beer industry—real beer, beer-flavored beer—is in decline," he said. "But that doesn’t mean the days of beer are over. For 40 years, Craft has brought innovation to the category that’s expanded beer’s appeal. We intend for Sierra Nevada to lead this charge. . . . "Our focus has been, and will continue to be, beers