Sierra Launching Sidecar Orange Pale Ale

Dear Client:Here on the ground at Sierra's national distributor meeting, we're hearing some big promises for 2017."We've been talking about, internally, how we may bring more growth to the craft segment than anyone's ever brought," sales and marketing chief Joe Whitney said.But their new innovation is about "building blocks," said Joe. Flagships are the foundation. He stressed the importance of craft's "short tail," the stalwarts: 80% of volume is done by 4.4% of the brewers, and 7.2% of brands.But in