Sierra Has Big Innovation “Otra Vez”: New Million Case Brand

Dear Client:Last year Sierra Nevada had a blockbuster Q1, with big new launches like Hop Hunter. This year, the big bet is slightly different for the famous Pale Ale brewer: Otra Vez, a low ABV, slightly tart beer with a Spanish name. We caught up with sales and marketing chief Joe Whitney to hear about their progress and plans to date."It's been a slow start to the year," Joe admitted. But they knew it would be tough: "We grew 30.2%