Sierra at Halfyear

Dear Client: It's almost halfway through the year, unbelievably. After a tumultuous weather-ridden Q1, we're now hearing that March was soft given Easter's timing this year, but many rebounded nicely in April. Sierra's record sorta fits that bill. Sales chief Joe Whitney told us they had a good April, and are trending +16% the last few weeks in IRI. As for Pale, it got a slow start with the Asheville brewery coming on later than expected. By now the flagship